phamax Digital Academy
Quick Bites
Learn key digital marketing concepts in less than 2 minutes
We get it, you don’t always have time for long, in-depth articles on how to design your omnichannel strategy or how to ace your disease awareness campaign. But what about a short, easy-to-read visual that gives you the 9 key elements to include in your disease awareness campaign?
This is what our “Quick Bites” are for… actionable tips, best practices and summaries of key concepts that you can “snack” while waiting for the last colleagues to join the meeting room.
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 | How digital can shorten sales reps sales cycle Sales reps continue to be the cornerstone of your acquisition strategy. However, their sales cycle is long, expensive and quite limited in terms of scale and reach. Here's how digital can help use sales reps’ time more efficiently |
 | Omnichannel & Multichannel: Pros and Cons In this slightly longer Quick Bite, we delve into the differences between omnichannel and multichannel strategies, comparing the pros and cons of both. Understanding this might just be the key to a better customer experience! |
 | Omnichannel VS Multichannel: who wins? Let's imagine "omnichannel" and "multichannel" are two football teams playing against each other to better reach the same audience (score more goals). Which team will win? |
 | OTC vs Rx: 5 rules they share for their marketing strategies It's no secret that OTC and Rx medicines have to be marketed differently. But regardless of the type of medicine you're promoting, there are universal pharma marketing rules that apply to both OTC and prescription drugs |
 | OTC vs Rx: 6 key differences for their marketing strategies Are you relying on the same marketing strategy for both your OTC and prescription drugs? That'd be a waste of your budget! Here are 6 key differences to follow when designing campaigns for your medicines |
 | Pharma digital benchmarks: Journal banners Let's have a quick look at benchmarks for the main metrics to analyse with journal banner ads |
 | Pharma digital benchmarks: LinkedIn Let's have a quick look at benchmarks for the main metrics to analyse on LinkedIn for your pharma-related posts (for both organic and paid posts) |
 | Pharma digital benchmarks: Twitter Let's have a quick look at benchmarks for the main metrics to analyse on Twitter for your pharma-related posts (for both organic and paid posts) |
 | Social Monitoring VS Social Listening Social Monitoring ≠ Social Listening! While these 2 social media activities are often used interchangeably, they differ in their scope. Discover their differences through a medical analogy. Get your stethoscope ready! |
 | Storytelling: 3 tips to get started Storytelling is a powerful tool in pharma marketing, but it's crucial to identify the key elements of your storytelling campaign, right from the start! Here are 3 tips to get started with the art of crafting memorable stories |