phamax Digital Academy
Quick Bites
Learn key digital marketing concepts in less than 2 minutes
We get it, you don’t always have time for long, in-depth articles on how to design your omnichannel strategy or how to ace your disease awareness campaign. But what about a short, easy-to-read visual that gives you the 9 key elements to include in your disease awareness campaign?
This is what our “Quick Bites” are for… actionable tips, best practices and summaries of key concepts that you can “snack” while waiting for the last colleagues to join the meeting room.
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 | 3 steps for a positive pharma brand image on social media Pharma brands suffer from a relatively negative (or at best neutral) image on social media. Let's have a look at the 3 main steps for your social media posts to join the top 2% of pharma-related content! |
 | 5 mistakes to avoid when emailing doctors Let's admit it... email user experience is behind in the pharma industry and busy HCPs have less time than ever to read bad emails. Here are the 5 most recurrent mistakes we often come across when analysing email marketing strategies |
 | 5 reasons to work with Digital Opinion Leaders Like it or not, the reach of online influencers has spread to the pharma industry. Keep an open mind and discover why a partnership with a relevant DOL could be a great opportunity for your pharma brand |
 | 7 quick wins to reach HCPs by email When looking at emails sent to HCPs by pharma marketers, we see too many "mistakes" that could easily be avoided! We put together 7 quick wins to overcome these recurring mistakes. Sometimes, all it takes is some fine-tuning! |
 | 9 pharmaceutical podcasts to stay ahead of the game From cutting-edge digital strategies to emerging trends in healthcare marketing, here is the ultimate playlist to keep you informed, inspired, and ahead of the game. Get ready to hit that play button and upgrade your marketing prowess! |
 | Digital landscape: a must-have for your pharma company In our fast-paced digital world, a digital landscape analysis is an extremely powerful (and necessary) tool to understand your target audience and identify new opportunities. Discover the key elements of a digital landscape and how to build one |
 | Disease awareness campaigns: 5 distinctions to focus on HCPs or patients In disease awareness campaigns, recognizing the unique perspectives of patients and HCPs is paramount. We shed light on their specific needs, motivations, and communication preferences so you can tailor your campaign to effectively engage both groups |
 | Disease awareness campaigns: the 9 elements of success Discover the 9 key elements behind successful disease awareness campaigns that ignite empathy, empower communities, and create lasting impact in the fight against diseases |
 | DOL vs KOL – What’s the difference, exactly? Digital Opinion Leaders (DOLs) are becoming an invaluable tool for many pharma companies to build their online reputation and trust. But where do they fit in your marketing strategy, compared to KOLs? Here are their main differences |
 | Explicit VS Implicit data Too many marketers settle for basic data collection. This is definitely not enough! Let’s have a look at what these two data categories are, how to collect them, and how to put them to good use. |