Many pharma marketers are reluctant to reach HCPs on Social Media, for several reasons:
- They don’t think HCPs are reachable on Social Networks
- They tried but had unconvincing results
- They don’t have a good overview of the platforms/formats available
If any of these cases sound familiar, this webinar is for you.
In under an hour, David, our Chief Digital Officer, explains why both General and Professional Social Media are highly relevant platforms to reach HCPs and how to reach them effectively through a mix of high quality organic, paid and influencer campaigns.
Not to spoil you all the fun, but here are the main takeaways from the webinar, so you can get a better idea of its content:
HCPs are active and receptive on social media and it keeps growing. So should you!
General & professional networks are complementary and offer opportunities to leverage…
… But it’s important to understand their various specificities to optimize your campaigns
Quality of content and format is key to success