Many pharma marketers are reluctant to reach HCPs on Social Media, for several reasons:
- They don’t think HCPs are reachable on Social Networks
- They tried but had unconvincing results
- They don’t have a good overview of the platforms/formats available
If any of these cases sound familiar, this webinar is for you.
In under an hour, David, our Chief Digital Officer, explains why both General and Professional Social Media are highly relevant platforms to reach HCPs and how to reach them effectively through a mix of high quality organic, paid and influencer campaigns.