Digital marketing guides for healthcare companies
Many pharma marketers are reluctant to reach HCPs on Social Media, for several reasons: They don’t think HCPs are reachable on Social Networks They tried but had unconvincing results They don’t have a good overview of the platforms/formats available If any of these cases sound familiar, this webinar is for you. In under an hour, … Read more
Have you ever found yourself struggling to justify your results? Having to explain that the engagement you generated is actually really great? Let us help you prove your campaigns are successful. Or, why you might need to pause and review the campaign to improve results. Why you need benchmarks in digital marketing Benchmarks give you … Read more
In 2019, back when COVID19 wasn’t even a thing, 65.3% of pharma marketers were including social media in their marketing mix. The latest numbers are not yet available, but since consumers have been spending much more time online due to the pandemic, we can expect a big increase in social media presence from the pharma … Read more
Recent updates to Apple iOS and Google Chrome combined with local privacy legislation requiring cookie acceptance (e.g. GDPR in EU), plus increasing privacy concerns are going to have an impact on your metrics. Understand the situation so you can prepare for it.
In 2021 the healthcare industry continued the move to digital. Here are the key trends to maximise this in 2022
How much are you paying for a healthcare professional to visit your website? Did you know that pharma websites are amongst the least trusted sources of information for HCPs? What if you could increase the trust in your content and at the same time reduce your cost per view? Think I’m selling magic beans? Let … Read more
Are you struggling to communicate with your target audience using digital marketing channels? Do you want to know how the best healthcare companies attract thousands of healthcare professionals to their websites using digital marketing? These are common questions amongst our pharmaceutical and healthcare partners, hence we decided to write this blog post to help you … Read more