Influencer report series
Pancreatic Oncology
HCP Influencers Landscape
In this report…
This report gives a quantitative and qualitative overview of HCP-based activity on Twitter for a well-defined therapeutic area (pancreatic oncology)
Analysis of the main organisations and publishers
Most used hashtags and keywords related to the therapy area
Top 30 HCP digital opinion leaders (DOLs) in terms of relevance and influence
Detailed analysis of top 10 influencers’ behaviour based on their activity, engagement, and content shared
Mapping of top 10 influencers based on their main content areas and topics shared in their tweets
Analysis of main findings and recommended actions
How to use it?
Leveraging different analysis tools and adopting a well-defined methodology, we provide meaningful numbers, trends, and ratios that can be used for an effective influencer marketing effort
Identify the most appropriate influencer strategies according to your primary objectives
Select influencers based on their visibility or behaviour within a defined therapeutic area
Select DOLs for specific content initiatives (webinars, co-creation, announcements, content sharing)
Learn how to identify trending topics and hashtags to use on your Twitter account
For who is it?
This report is aimed at professionals that need to understand the Twitter landscape within the pancreatic oncology therapeutic area
Marketing managers (digital, brand, omnichannel, etc)
Medical managers
Market access managers
Associations, Societies, and Scientific event organizers
Media agencies
A glimpse of the report
