{"id":3667,"date":"2024-02-28T08:06:37","date_gmt":"2024-02-28T08:06:37","guid":{"rendered":"https:\/\/phamax-digital.ch\/?p=3667"},"modified":"2024-02-28T08:06:43","modified_gmt":"2024-02-28T08:06:43","slug":"digital-patient-journey-mapping","status":"publish","type":"post","link":"https:\/\/phamax-digital.ch\/academy\/digital-patient-journey-mapping\/","title":{"rendered":"Your Guide to Digital Patient Journey Mapping"},"content":{"rendered":"\n

When was the last time you updated your patient journeys?<\/p>\n\n\n\n

Let me answer this for you: Probably too long ago!<\/p>\n\n\n\n

How many digital activities were included?<\/p>\n\n\n\n

Probably none, one or two if you are lucky.<\/p>\n\n\n\n

In today’s fast-paced healthcare landscape, the way patient journeys were built a few years ago has become obsolete.<\/p>\n\n\n\n

With the advent of the digital age, patients now have unprecedented access to health information, transforming the way they navigate their care.<\/p>\n\n\n\n

But here’s the catch: traditional patient journeys fail to capture this shift.<\/p>\n\n\n\n

That’s where the digital patient journey comes in.<\/p>\n\n\n\n

This isn’t just a buzzword; it’s a must-have to uncover opportunities to improve patient journeys in an increasingly digital world.<\/p>\n\n\n\n

Let’s see why the traditional model falls short, how the digital patient journey is paving the way for a patient-centric revolution and how mapping it can help uncover business opportunities.<\/p>\n\n\n

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Key Takeaways<\/h3>\n\n\n\n
<\/path> <\/path> <\/svg><\/span>The traditional patient journey approach is outdated<\/a><\/span><\/strong> and needs to evolve from an HCP-centric to a patient-centric approach <\/span><\/div>\n\n\n\n
<\/path> <\/svg><\/span>Crafting a digital patient journey is crucial<\/a><\/span><\/strong> considering the impact of digital channels on the patient’s journey<\/span><\/div>\n\n\n\n
<\/path> <\/svg><\/span>Mapping the digital patient journey<\/a><\/span><\/strong> doesn’t require to start from scratch. It’s a continuity of your existing patient journey<\/span><\/div>\n\n\n\n
<\/path> <\/path> <\/svg><\/span>Evolving from a traditional patient journey map<\/a><\/span><\/strong> to a digital patient journey map is a 4-step process<\/span><\/div>\n\n\n\n
<\/path> <\/path> <\/svg><\/span>In short<\/a><\/span><\/strong>, a digital patient journey approach is key for more patient engagement, better health outcomes, and new growth opportunities <\/span><\/div>\n\n\n\n

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Why the traditional patient journey approach is outdated<\/h2>\n\n\n\n

The patient journey refers to the complete process\/experience that an individual goes through from the initial recognition of a health issue or need for medical attention, through diagnosis, treatment, and follow-up care.<\/p>\n\n\n\n

The traditional way to approach the patient journey is to base it on data collected from HCPs. This HCP-centric approach made sense in the pre-digital era, as patients had very limited ways to inform themselves and therefore relied almost entirely on HCPs throughout the whole journey.<\/p>\n\n\n\n

But in the current digital era, this approach is obsolete.<\/p>\n\n\n\n

\"Illustration<\/figure>
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Patients now have widespread access to health-related information online (both accurate and misleading), at every stage of their journey, from symptom identification on health websites to self-monitoring apps.<\/p>\n\n\n\n

As a matter of fact, 7% of Google’s daily searches are health-related (this represents about 70k searches per minute)<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n

This availability of health info online has a huge impact on the patient’s journey and entails three key implications:<\/strong><\/p>\n\n\n\n