<\/path> <\/svg><\/span><\/p>\n\n\n\nImplementing global omnichannel strategies at the local level can be challenging. <\/p>\n\n\n\n
A reluctance to change and vast differences in cultures, languages, skills, talents and resources can put local teams at a disadvantage when marketing strategies become too standardised.<\/p>\n\n\n\n
The key to solving the majority of these challenges before they even arise is early local involvement. <\/p>\n\n\n\n
You need to advocate for a more collaborative and inclusive approach, moving away from the top-down strategy and paying more attention to the knowledge and expertise of established local teams. <\/p>\n\n\n\n
By doing so, you can successfully implement your global omnichannel strategies at the local level, enhancing results and increasing alignment with local market dynamics. You should also discover improved stakeholder buy-ins through this approach. <\/p>\n\n\n\n
Ultimately, a more integrated and inclusive marketing structure, where local teams are contributors rather than executors, is the way forward. <\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"
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