{"id":2021,"date":"2023-01-27T12:12:56","date_gmt":"2023-01-27T12:12:56","guid":{"rendered":"https:\/\/phamax-digital.ch\/?p=2021"},"modified":"2024-02-16T13:18:07","modified_gmt":"2024-02-16T13:18:07","slug":"personalisation-hcp-digital-marketing","status":"publish","type":"post","link":"https:\/\/phamax-digital.ch\/academy\/personalisation-hcp-digital-marketing\/","title":{"rendered":"Use Personalisation to Reach HCPs in Digital Marketing"},"content":{"rendered":"\n

Using personalisation in healthcare digital marketing is a step towards the future. Many big pharma companies are already there \u2013 rethinking processes, teams, and engagement models for personalisation to get ahead of the competition.<\/p>\n\n\n\n

BCG recently found that sending a personalised email to a physician after a face-to-face call can lead to a 6x-8x better response for pharma companies.<\/p>\n\n\n\n

But where do you start?<\/p>\n\n\n\n

From gathering data to sending meaningful communications, personalisation can totally re-shift the foundations of pharma marketing. <\/p>\n\n\n\n

And if that sounds expensive, you\u2019d be right. <\/p>\n\n\n\n

Integrating CRM systems, websites, and field forces to create personalised journeys is no simple task. There can be some sizable structural and financial barriers in your way if you don\u2019t plan ahead.<\/p>\n\n\n\n

So, let\u2019s break down what personalisation is, what to expect, and how you can achieve it in simple steps.<\/p>\n\n\n

\n\n

Key Takeaways<\/h3>\n\n\n\n
<\/path> <\/svg><\/span>Personalisation can be applied in all types of communication<\/span><\/strong><\/a> in healthcare pharma marketing<\/span><\/div>\n\n\n\n
<\/path> <\/svg><\/span>You can start personalisation in three simple steps<\/a><\/span><\/strong>. Don’t overcomplicate it. Slow and steady wins the race!<\/span><\/div>\n\n\n\n
<\/path> <\/path> <\/svg><\/span>Consider the 3 C\u00b4s of personalisation<\/a><\/span><\/strong> when choosing what to personalise: Content – Channels – Cadence<\/span><\/div>\n\n\n\n
<\/path> <\/svg><\/span>Both technology and human skills are needed<\/span><\/strong><\/a> to implement personalisation efficiently <\/span><\/div>\n\n\n\n
<\/path> <\/svg><\/span>An efficient personalisation<\/a><\/span><\/strong> takes time but it will result in much higher engagement and better HCP education<\/span><\/div>\n\n\n\n

<\/p>\n\n<\/div><\/div>\n\n\n

What is Personalisation in Pharma Marketing?<\/h2>\n\n\n\n

To make personalisation easy to grasp, think about Netflix. <\/p>\n\n\n\n

\"netflix<\/figure>
\n

Your Netflix home screen is customised based on:<\/p>\n\n\n\n