{"id":1901,"date":"2023-01-13T15:04:49","date_gmt":"2023-01-13T15:04:49","guid":{"rendered":"https:\/\/phamax-digital.ch\/?p=1901"},"modified":"2023-10-20T14:02:55","modified_gmt":"2023-10-20T14:02:55","slug":"digital-opinion-leader","status":"publish","type":"post","link":"https:\/\/phamax-digital.ch\/academy\/digital-opinion-leader\/","title":{"rendered":"What Pharma Needs to Know About Digital Opinion Leaders"},"content":{"rendered":"\n
Digital opinion leaders in healthcare are a result of the natural progression towards digital marketing in pharma. But what exactly are DOLs? And how do they differ from your trusted KOLs?<\/p>\n\n\n\n
Also known as medfluencers, medical influencers and pharma influencers, these digital-savvy individuals could be the key to your future marketing efforts.<\/p>\n\n\n\n
But don\u2019t just take our word for it. The stats speak for themselves. 70% of millennials trust influencers more than traditional celebrities and 40% claim that some influencers understand them better than their friends.<\/p>\n\n\n\n
So, let\u2019s explore how to utilise DOLs to crack the digital sphere, building some much-needed trust in the industry along the way.<\/p>\n\n\n