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A Deep Dive Into Pharma Webinars

In this Whitepaper
| 1. Webinar: An Under-Utilised Tool for Pharma |
| “Webinar fatigue” from physicians is real, but it is a mistake to assume webinars are ineffective. In reality, webinars are under-utilised and misused by pharma companies. Discover how to make pharma webinars great again. |
| 2. Benefits of Webinars |
| Before diving into the planning and promotion of webinars, let’s have a quick look at the 5 main benefits of this digital channel. From a wider reach to bringing more leads, a well-prepared webinar can lead to amazing results! |
| 3. Planning and Promoting a Webinar |
| You’ve got a great topic idea for a webinar and want to prepare it? Stop right there! Planning a good webinar starts with goals, not topics. Discover the 3 key steps for the planification and promotion of your next webinar. |
| 4. Squeeze your Webinar to the Max |
| The webinar “experience” doesn’t start and end on the day of the webinar. From pre-webinar promotion to post-webinar follow ups, here is what you can do to make sure you get the best out of your webinar. |
| 5. Analysing Results |
| Analysing the results of your webinar isn’t really a straightforward process. Here is a handy checklist with 6 important questions to ask yourself to determine which aspects of your webinar are a success and which need improvement. |
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