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A Deep Dive Into Pharma Webinars

Person holding a whitepaper from phamax Digital about webinars in pharma
Webinars Whitepaper (#14)

In this Whitepaper

1. Webinar: An Under-Utilised Tool for Pharma
“Webinar fatigue” from physicians is real, but it is a mistake to assume webinars are ineffective. In reality, webinars are under-utilised and misused by pharma companies. Discover how to make pharma webinars great again.
2. Benefits of Webinars
Before diving into the planning and promotion of webinars, let’s have a quick look at the 5 main benefits of this digital channel. From a wider reach to bringing more leads, a well-prepared webinar can lead to amazing results!
3. Planning and Promoting a Webinar
You’ve got a great topic idea for a webinar and want to prepare it? Stop right there! Planning a good webinar starts with goals, not topics. Discover the 3 key steps for the planification and promotion of your next webinar.
4. Squeeze your Webinar to the Max
The webinar “experience” doesn’t start and end on the day of the webinar. From pre-webinar promotion to post-webinar follow ups, here is what you can do to make sure you get the best out of your webinar.
5. Analysing Results
Analysing the results of your webinar isn’t really a straightforward process. Here is a handy checklist with 6 important questions to ask yourself to determine which aspects of your webinar are a success and which need improvement.
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