Discover your
pharma digital marketing maturity
with our industry’s first assessment solution
The Digital Marketing Maturity Index (DMMI) combines industry expertise with quantitative and qualitative techniques to assess your digital marketing maturity and provide personalised guidance. Empowering you to allocate resources strategically, benchmark current performance, and gain senior leadership endorsement.
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Overcoming your digital challenges with ease
Securing Management Support
Obtaining senior leadership’s backing for omnichannel strategies can be a significant barrier, impeding progress from the start.
Showing measurable progress
Linking specific omnichannel efforts to tangible business results poses a challenge, making it complex to justify investments and plan future actions.
Achieving a comprehensive overview
Simplify digital ecosystem mapping for efficient planning with a structured approach.
Explore our digital marketing maturity index
The DMMI evaluates digital capability across 5 defined dimensions to create a holistic view of digital maturity across your organisation. Identify where there are gaps, establish key areas to focus on, and where to allocate resources:
Digital Strategy
How to set up a digital strategy in line with corporate/brand objectives and fit for next years’ challenges?
Data & Infrastructure
What MarTech investments can support the overall marketing strategy and which are more urgent than others?
Content
How to create an effective content strategy at both global and local levels? How to effectively deliver modular personalised content?
Presence & performance
Which are the building blocks to reach the desired online presence and defined target audience? How effective are you in reaching & engaging the audience online?
Processes & Culture
How can we improve internal processes and what kind of additional external resources may be needed? How do we enable a digital-first mindset and culture?
Our unique blueprint for success
Get your assessmentCapability Scoring
Assess your current digital strengths and areas for improvement
Personalized Guidance
Actionable insights to steer your omnichannel strategy effectively
Modular solution
Tailor your assessment for any scale, from single brands to global operations, for a focused or comprehensive digital analysis