Expert Insights

Discover our in-depth articles, written by our Digital Wingmen, to help you better understand the digital landscape in the healthcare industry

physician on the phone while looking at a tablet

Academy, Digital Channels, Expert Insights

May 11, 2023

What is a Digital Landscape?

doctor registering a podcast

Academy, Expert Insights, Trends & Resources

May 11, 2023

Top 9 Pharmaceutical Podcasts

multichannel vs omnichannel in pharma marketing

Academy, Digital Channels, Expert Insights

December 13, 2023

Omnichannel vs Multichannel in Pharma Marketing

typewriter

Academy, Campaigns, Expert Insights

May 11, 2023

Why Storytelling is an Essential Tool in Pharma Marketing

doctor holding disease awareness signs

Academy, Campaigns, Expert Insights

January 17, 2024

Disease Awareness Marketing: Best Practices & Must-Know Info

medicine

Academy, Campaigns, Digital Channels, Expert Insights

May 11, 2023

Prescription vs OTC Medicine: Marketing Strategies for HCPs

different types of data from a smartphone

Academy, Analytics, Expert Insights

May 11, 2023

Explicit vs Implicit Data: Why it Matters for Pharma

Marketer segmenting his audience

Academy, Campaigns, Expert Insights

February 16, 2024

Use Personalisation to Reach HCPs in Digital Marketing

healthcare professional recording herself

Academy, Expert Insights, Social Media

September 25, 2024

What Pharma Needs to Know About Digital Opinion Leaders

healthcare professional wearing headphones

Academy, Digital Channels, Expert Insights

December 13, 2023

Capitalising on the rise of medical podcasts among HCPs