Digital Channels

Discover our in-depth articles, written by our Digital Wingmen, to help you better understand the digital landscape in the healthcare industry

Illustration of the 4 digital marketing maturity stages: crawl, walk, run, fly

Academy, Digital Channels, Expert Insights

September 2, 2024

The 4 Digital Marketing Maturity Stages

digital patient journey mapping

Academy, Digital Channels, Expert Insights

Your Guide to Digital Patient Journey Mapping

modular content

Academy, Digital Channels, Expert Insights

October 17, 2024

Modular Content in Pharma – A Definitive Guide

omnichannel marketing

Academy, Digital Channels, Expert Insights

June 12, 2024

Omnichannel Marketing in Pharma Explained

Road sign indicating global is straight forward and local is to the right

Academy, Digital Channels, Expert Insights

December 13, 2023

Pharma Omnichannel: From Global to Local

physician on the phone while looking at a tablet

Academy, Digital Channels, Expert Insights

May 11, 2023

What is a Digital Landscape?

multichannel vs omnichannel in pharma marketing

Academy, Digital Channels, Expert Insights

December 13, 2023

Omnichannel vs Multichannel in Pharma Marketing

medicine

Academy, Campaigns, Digital Channels, Expert Insights

May 11, 2023

Prescription vs OTC Medicine: Marketing Strategies for HCPs

healthcare professional wearing headphones

Academy, Digital Channels, Expert Insights

December 13, 2023

Capitalising on the rise of medical podcasts among HCPs

email marketing

Academy, Digital Channels, Expert Insights

December 13, 2023

Email Marketing In Pharma? Exploit Its Full Potential